See & do

In Rioja you can find all that a wine-lover could need from a holiday. From the very beginnings of wine production and fascinating historic sites to visit, to seeing some of the global leaders in innovative winery architecture, we point the way to truly special travel experiences in Rioja.

Wine Culture

Ancient relics of winemaking

Ancient relics of winemaking

Intriguing stone grape presses, vats carved in rocks and stone shelters amid the vineyards – there are reminders of Rioja’s wine heritage everywhere you turn.

Best wine museum

Best wine museum

The Vivanco Museum of Wine Culture is a must-visit on your Rioja wine tour. Often referred to as the best and most comprehensive wine museum in the world, this is the place to go to immerse yourself in all things wine.

Designer wineries

Designer wineries

Be prepared to be blown away by the ground-breaking architecture and designs that several of Rioja’s most famous wineries have employed on their estates.

Family-run rioja wineries

Family-run rioja wineries

One of the charms of La Rioja region in Spain is the abundance of small family-run wineries. A human face behind a world-famous industry.

Historic wine cellar quarters

Historic wine cellar quarters

A fascinating network of handbuilt caves runs under the streets of Rioja – on your tour you can discover the old wine cellar quarters that are still in use to this day.

Historic wineries

Historic wineries

No trip to Rioja would be complete without exploring the iconic wineries and cellars that started it all, many years ago, and are still growing to this day.

Vineyards

Vineyards

Explore the year through the vineyards, meet the locals and see how winemaking is entwined in everyday life in Rioja.

Winemaking villages

Winemaking villages

Explore its little winemaking villages, which have many treasures not immediately obvious.

Historic Rioja

Birthplace of Spanish language

Birthplace of Spanish language

Stand in the very spot where the first Spanish sentences were written centuries ago, and wander around the beautiful monasteries that now form a World Heritage Site.

Pilgrim for a day

Pilgrim for a day

Recreate the life of one of the early pilgrims.

Pilgrimage city

Pilgrimage city

Delve into the history of Rioja and the famous Way of St James pilgrimage route with a visit or overnight stay in the fascinating town of Santo Domingo de la Calzada.

Gastronome’s paradise

Michelin dining

Michelin dining

Get the best culinary experiences you can have in Rioja with our tips on the finest dining and most write-home-about restaurants.

Real Rioja food

Real Rioja food

Make the most out of your holiday and taste all the best foods and dishes on the menus in Rioja with our gastronome’s hints and tips.

Getting around

Hot air balloon ride

Hot air balloon ride

Making the trip of a lifetime, find out how a hot air balloon ride will provide you with unforgettable views of Rioja’s stunning landscapes – from snow-capped mountains to luscious vineyards.

Transfers to/from Rioja

Transfers to/from Rioja

Let us do the legwork for you – book your private chauffeur-driven transfers, and let us help you plan your journey in and out of the region for a totally relaxed holiday in Rioja.

Treat yourself

Shopping and style

Shopping and style

Get our hints and tips on where to find the best shops and boutiques while on holiday in Rioja, and find out which are the best quality gifts and mementoes to take home.

Vinotherapy spa treatment

Vinotherapy spa treatment

Indulge yourself fully in the Rioja wine experience with this luxurious spa treatment that uses the goodness of grapes to bring out your beautiful self.

Deciding on the best way to experience Rioja? Browse samples and reviews of our tours for inspiration. You can take them as they are, or use them for ideas and ask us to tailor them to your preference.